National: Swiggy’s “How India Eats” 2025 report, in partnership with Kearney, forecasts India’s food services market to cross $125 billion by 2030, with the organized segment growing 2x faster than the unorganized segment. The report highlights the evolving food habits of Indian consumers, with the organized segment expected to drive over 60% of the overall growth in food services and overtake the unorganized segment.
The Indian consumer is experimenting more, with 20% growth in unique cuisines ordered per customer and 30% growth in restaurants ordered from per customer. Late-night meals are growing ~3x faster than dinner, with healthy meals growing 2.3x faster than overall orders. The report also points to the rediscovery of India’s rich culinary heritage, with hyper-regional cuisines like Goan, Bihari, and Pahari growing 2-8x faster than mainstream cuisines.
Global cuisines are also becoming increasingly popular, with Korean, Vietnamese, and Mexican cuisines seeing growth indices of 17x, 6x, and 3.7x. Boba Tea and Matcha Tea have seen an 11x and 4x surge in search volumes, respectively, in the last five years.
Commenting on the report, Mr. Rohit Kapoor, CEO, Swiggy Food Marketplace, said is, “In a span of just over a decade, the industry has seen disproportionate evolution. Expectations on speed are being shaped by quick commerce; for instance, our 10-minute food delivery service Bolt contributes over 10% of platform orders. On one hand, consumers are demanding affordability in familiar cuisines like Indian and Italian, and on the other hand, adopting Matcha and Boba Tea like never before. And our restaurant partners are keeping pace, with QSRs and cloud kitchens projected to grow at a CAGR of 17%+, nearly 1.5x of organized food services growth. I am really excited to see what the next decade has in store for all the stakeholders in this dynamic space.”
