On 2nd of October 2020, on the occasion of Mahatma Gandhi’s birth anniversary and the completion of the 6th year of the ‘Swachh Bharat Mission’, the Corporation of the City of Panaji’ (CCP) is launching the
‘Shop With Your Waste Campaign (SWYWC)’.
The campaign is technically supported under the ‘Waste NAMA’ project being implemented by GIZ India – a German Government Development Corporation and TERI (The Energy and Resources Institute) – a national
think tank. The Campaign is also supported by 21st Century Polymers Private Limited, as a large scale buyer for recyclables.
This initiative seeks to motivate the residents of Panaji to recycle dry waste, through a bartering system, and will be driven with the support
of the shops and commercial establishments based in the City. Under this campaign, City residents are expected to bring in recyclable dry waste such as (a) milk pouches (cleaned and dried), (b) cardboard (flattened
and dry), and, (c) PET bottles (crushed and dry). In exchange – take away daily essentials like bread, milk, eggs, rice, pulses etc. from the
shops who become a part of the campaign.
This campaign is open to only
shopkeepers who are based in the City of Panaji. Interested shopkeepers
can be a part of this campaign by registering at the link below:
https://forms.gle/GpUFiNDPy9Df
This unique model is being launched by CCP to inhibit a sense of value
for waste among its citizens and to provide a way to incentivise it’s
citizens who have been segregating their waste diligently since years.
The campaign also strives to improve the socio-economic fabric of the
city by providing new opportunities to existing entrepreneurs and waste
workers.
