By Suraj Nandrekar
For decades, Goa’s tourism story has been told in the same way: sun-kissed beaches, a vibrant nightlife, and laid-back charm. While this image brought millions to the state, it also boxed Goa into a narrow identity, making it vulnerable to seasonal swings and competition from other coastal destinations. But in recent years, something remarkable has begun to happen—festivals like Chikal Kalo and Sao Joao have added a refreshing new dimension to Goa’s tourism narrative.
Chikal Kalo, the exuberant mud festival of Marcel, is perhaps the most vivid example of this shift. Every monsoon, hundreds gather to immerse themselves in slush, singing folk songs and playing traditional games. For locals, it is a time to bond and celebrate fertility and abundance. For visitors, it is a rare glimpse into an authentic cultural tradition, unscripted and joyful. What sets Chikal Kalo apart is that it is not designed for tourists—it exists because it has been part of Goan life for generations. This authenticity is exactly what modern travellers are looking for.
Similarly, Sao Joao brings a burst of colour and heritage into Goa’s tourism calendar. Celebrated to mark the birth of St. John the Baptist, the festival is famous for the sight of revellers donning elaborate floral headgear and leaping into wells and ponds. Beyond its visual spectacle, Sao Joao is an expression of community solidarity and cultural pride. Unlike commercial events that often feel manufactured, Sao Joao has managed to stay true to its roots even as more visitors come to experience it.
These festivals have given Goa tourism a crucial advantage—diversity. They prove that Goa is not just about beaches but a living, breathing culture with stories to tell. As a result, the state now has the opportunity to attract a new segment of travellers: those who value heritage and are willing to explore the hinterland. This not only spreads tourism more evenly across the state but also reduces the over-dependence on coastal areas.
Tourism Minister Rohan Khaunte has been quick to recognise the power of these events. His efforts to highlight hinterland experiences and showcase Goa’s unique traditions are already yielding results. However, the momentum must continue. For these festivals to reach their potential as global attractions, they need structured promotion, infrastructure support, and sensitive handling that respects local communities.
Of course, celebrating cultural tourism does not mean ignoring long-standing challenges. Bad roads, inconsistent waste management, taxi issues, and high costs remain barriers that can tarnish even the most carefully curated experiences. The government must ensure that the tourism ecosystem is ready to welcome visitors drawn by these festivals.
At the same time, there is a need for caution. Over-commercialisation could erode what makes Chikal Kalo and Sao Joao special in the first place. Any plans to market them internationally must prioritise the voices and comfort of the communities who keep these traditions alive.
Ultimately, festivals like Chikal Kalo and Sao Joao are a reminder that Goa’s real strength lies in its ability to celebrate life in ways that are profoundly human and inclusive. If promoted responsibly, they can transform Goa into a destination where culture and tourism enrich each other—and where every visitor leaves with a deeper appreciation of what Goa truly is.
