New Delhi:
In a significant milestone for Apple, the company’s iPhone emerged as the top-selling smartphone model in India during the December quarter of 2024. This achievement underscores Apple’s growing presence in one of the world’s most vibrant and expansive markets. Apple CEO Tim Cook highlighted India as a crucial growth opportunity, emphasizing the country’s vast potential for the company.
During Apple’s Q1FY25 earnings call, Cook expressed his enthusiasm for the Indian market, where Apple achieved a December-quarter record. The iPhone’s dominance in India is a testament to the company’s strategic focus on this region. India, being the second-largest smartphone market and the third-largest market for PCs and tablets globally, presents a substantial growth avenue for Apple.
Cook noted that India has set a new record for Apple in the December quarter, with the iPhone leading the sales charts. Despite being a modest player in the Indian market, Apple sees considerable upside potential. The company has announced plans to open more Apple stores in India, expanding its retail footprint to cities like Pune and Bengaluru, in addition to existing locations in Delhi NCR and Mumbai.
According to Counterpoint Research, Apple led the Indian smartphone market in 2024 with a 23% share in terms of value, and it held an 11% share in the Indian smartphone market during the December quarter. This growth is attributed to aggressive promotions and strong festive demand.
Beyond consumer sales, Apple is also making strides in enterprise adoption in India. Zomato, a leading food delivery platform, has deployed thousands of Macs across its workforce to drive innovation. Additionally, Apple is enhancing its software localization efforts, with plans to launch a localized English version of Apple Intelligence in India in April.
Apple reported an all-time record revenue of $124.3 billion for the December quarter, a 4% increase year-over-year. While the company saw a 7% decline in net income to $36.33 billion, product sales grew 1.5% to $97.96 billion, and services sales surged 14% to a record high of $26.34 billion. iPhone sales experienced a marginal decline to $69.13 billion, but Mac PC sales increased by 15.5% to $8.98 billion, and iPad sales grew by 15% to $8 billion.
Apple’s sales growth was consistent across all geographies except China, where sales declined by 11% to $18.5 billion. This performance underscores Apple’s resilience and strategic growth in key markets like India.
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