Bengaluru: Ride-hailing platform Rapido has made a bold move into India’s competitive food delivery market with the launch of Ownly, a stand-alone app focused on affordability. The service, now operational in Koramangala, HSR Layout, and BTM Layout in Bengaluru, promises everyday meals at budget-friendly prices—most dishes priced around ₹150, and staples like chapati, rice, and eggs available for under ₹100.
Currently, Ownly features menus from popular brands like Faasos, Krispy Kreme, Wow! Momo, and EatFit, NDTV Profit reported. Unlike rivals Zomato and Swiggy, which charge restaurants commissions ranging from 16% to 30%, Rapido is pushing a zero-commission model for its partner eateries.
Under the company’s tiered flat-fee delivery system, restaurants cover delivery costs for orders within a standard 4-km radius—an arrangement discussed with the National Restaurant Association of India (NRAI). For customers, delivery charges range from ₹10 to ₹50 depending on the order value:
₹10 for orders up to ₹100 (plus ₹20 customer charge)
₹25 for orders between ₹100 and ₹400 (plus GST)
₹50 for orders above ₹400
India’s $8-billion food delivery sector is still dominated by Zomato and Swiggy, which together handle 95% of orders and 4.5 million deliveries daily. But their high commissions and alleged preferential treatment have sparked growing discontent among restaurant owners—something Rapido hopes to capitalise on.
As part of its affordability drive, Rapido requires partners to list at least four dishes under ₹150. The strategy leverages Rapido’s existing 30 million monthly active users and 4 million monthly bike taxi rides across 500+ cities, using its established network of captains to keep delivery times short and operational costs low.
“Ownly is designed to lower the total cost of online food access,” Rapido stated, adding that its smaller, carefully chosen delivery zones will help ensure speed, reduce fuel costs, and appeal to price-sensitive consumers feeling the pinch from rising platform fees.
Industry watchers say the entry of Rapido could disrupt the current duopoly—if the company can maintain quality, speed, and pricing while scaling beyond Bengaluru.
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