Team Goemkarponn
Panaji: In a major step towards investor protection, the Securities and Exchange Board of India (SEBI), in collaboration with the National Stock Exchange (NSE), has launched a nationwide investor awareness campaign titled #SEBIvsSCAM. The initiative is designed to educate retail investors about financial scams and promote safer investment practices, reinforcing SEBI’s commitment to safeguarding the interests of the investing public.
The campaign comes at a time when digital financial frauds are growing in complexity and frequency. Fraudsters are leveraging advanced technologies such as deepfake videos, fake trading apps, and deceptive social media tips to lure investors. Common scams include promises of guaranteed or abnormally high returns, pump-and-dump schemes, dabba trading, and fake foreign investment opportunities. These fraudulent practices have caused significant financial harm to countless individuals, eroding trust in the securities market.
#SEBIvsSCAM aims to build investor awareness by highlighting these threats and guiding the public on how to identify, avoid, and report such scams. The campaign emphasizes the importance of verifying information sources, recognizing red flags, and adopting safe investing habits to ensure informed decision-making.
To maximize its reach, the campaign will be promoted across a variety of media platforms including television, radio, print, digital, and social media. Furthermore, the NSE will conduct Investor Awareness Programs (IAPs) in physical, virtual, and hybrid formats to reach audiences across both urban and rural regions.
With a multilingual and inclusive approach, SEBI and NSE hope to empower a wide cross-section of investors. The campaign is expected to contribute significantly to building a transparent, secure, and fraud-resistant investment environment in India.
