Close to 30,000 sellers became Lakhpatis; 70% of the sellers that made a sale were from non-metros; Over 330 Local Shop owners became Lakhpatis; Start-ups sold a unique product every 2.5 seconds.
Goemkarponn desk
PANAJI: Amazon announced today that its month-long Great Indian Festival (GIF) has seen the biggest ever shopping celebration for its sellers and brand partners on Amazon.in, bringing happiness to millions of customers across the country. GIF started during midnight of October 2 with Prime Early Access and went live for all customers on October 3. Customers loved the crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs).
“We are truly humbled to see how this festive season has brought joy to lakhs of sellers on Amazon.in with many becoming Lakhpatis and Crorepatis. We also witnessed great participation from over 360K MSME buyers on Amazon Business this festive season. We take pride in being a part of their growth journey while enabling them to get back on track, and safely deliver #KhushiyonKeDibbe to our customers during this festive season. As for our customers, we remain committed to helping them find everything they need on Amazon.in, with a wide variety of selection across categories, top brands, and fast delivery,” said Manish Tiwary, Vice President, Amazon India.
“We joined Amazon through the Local Shops program in July’21. During GIF, we have crossed over 1.5 lacs in sales for our gourmet Vero Arabica coffee capsules from across Mumbai. We are now shipping out our orders so that customers get them Pronto! A big thanks to Amazon for helping us to bounce back and ensuring we have a great Diwali,” said Vijay Waghela, Business Head Vero Coffee, Mumbai.
“During the pandemic, while I was struggling to keep my business afloat, I decided to launch my brand Rooted Peepul on Amazon’s online marketplace. As my brand deals with gourmet spices, it was quite stretching to reach the right audience. Amazon has been of great support to me during these 1.5 years and I witnessed a 1.5x increase in sales during the Great Indian Festival. I am thankful to Amazon for their perseverance and for encouraging women entrepreneurs like me sail through during these difficult times. I am confident that Rooted Peepul will soon be a well-known and established brand with Amazon’s help,” said Sheeza Kazmi- Co- Founder Rooted Peepul.
“We are glad to have associated with Amazon during the festive season as a marketplace to show off our latest tech innovations as well as to offer enticing deals to our consumers. Response for the #AmazonGreatIndianFestival from our boAtheads has been very positive as they continued to shower us with their love. We are happy to have associated with Amazon to deliver as per their high expectations,” said Co-founder and CMO, boat- Aman Gupta.
Overall scale, reach and customer response
· Bharat shops safely on Amazon.in – Customers from 99.7% pin codes shopped during the month-long celebrations.
· More customers shopped on Amazon.in than ever before, with 79% of new customers coming from tier 2 & 3 towns like Ernakulam, Guntur, Krishna, Godavari and more.
· Customers experienced the Great Indian Festival in English, Hindi, Tamil, Telugu, Malayalam, and Kannada and the newly launched Bangla and Marathi along with voice shopping in Hindi and English.