New Delhi: India’s bronze medal performance at the Thomas Cup has sparked a wider conversation about recognition and promotion of the sport, after players expressed disappointment over the muted response to their achievement.
Shortly after returning home, doubles star Satwiksairaj Rankireddy shared a social media post reflecting the team’s frustration over the lack of attention surrounding their campaign. His partner Chirag Shetty echoed the sentiment, amplifying concerns that such a major accomplishment had gone largely unnoticed.
While acknowledging the support received from authorities over the years, senior shuttler HS Prannoy pointed out that the issue lies more with visibility and promotion. He noted that major events like the Thomas Cup fail to generate excitement unless the team reaches the final stages, limiting public engagement with the sport.
Prannoy emphasised the need for stronger pre tournament promotion, suggesting that building anticipation through sustained coverage in the days leading up to competitions could significantly improve awareness. He also highlighted efforts made by players themselves, including initiatives to create fan interest and bring attention to key tournaments.
The players further underlined structural concerns within the sport, including the absence of prize money in certain global competitions, which they believe affects its overall appeal compared to other disciplines.
With upcoming international events on the horizon, including the Asian Games, the team believes there is an opportunity to change the narrative. They stressed that growing badminton in India will require coordinated efforts from stakeholders, including administrators, media, and fans.
Despite the concerns, the players remain committed to elevating the sport’s profile, expressing hope that consistent efforts will gradually build a stronger culture and greater appreciation for badminton achievements in the country.
