New Delhi: Apple’s latest iPhone 18 Pro and iPhone 18 Pro Max went on sale across India, attracting large crowds at Apple stores as enthusiastic buyers arrived hours before opening time to secure the new devices.
Apple had unveiled the latest iPhone lineup at its September 9 launch event. The Pro models are being sold through Apple’s online store and six retail outlets across the country. Despite the higher prices compared with the previous generation, demand remained strong on launch day.
At Apple’s BKC store in Mumbai, one buyer travelled from Nashik after pre-booking an iPhone 18 Pro Max. He said he upgraded from an iPhone 17 Pro Max because of improvements to iOS 27, artificial intelligence features and the camera system.
The launch also drew dedicated Apple customers in other cities. At the company’s Noida store, one customer purchased three iPhone 18 Pro Max devices, while buyers at stores in Bengaluru and Punjab formed queues from early morning.
One Bengaluru customer described buying a new iPhone every year as a festival, recalling that his first Apple smartphone was an iPhone 7. Another buyer who travelled from Punjab said he had been waiting outside the Noida store since 6 am and was among the first customers to receive the new model.
Apple’s physical stores opened at 8 am on launch day and were scheduled to remain open until 10 pm.
New Camera, Chip And Design Options
The iPhone 18 Pro and Pro Max are available in black, silver, glacier and a new burgundy finish. The devices feature a 48MP Fusion Main camera with variable aperture and updated Pro camera controls.
Both models are powered by Apple’s A20 Pro chip and feature a new vapour chamber designed to improve sustained performance, artificial intelligence capabilities and battery efficiency.
The iPhone 18 Pro starts at ₹1,64,900 for the 256GB version, while the iPhone 18 Pro Max starts at ₹1,79,900. Higher storage options go up to 2TB, with the top Pro Max variant priced at ₹3,29,900.
