Goemkapronn desk
Mumbai: Polycab India, India’s largest Wires and Cables manufacturer and one of the fastest-growing FMEG companies unveiled its renewed brand identity and philosophy that reflects its future business roadmap. Polycab is undergoing a remarkable transformation under Project LEAP. While being renowned for its excellence in manufacturing wires and cables, Polycab continues to expand its horizons to offer a comprehensive suite of electrical solutions for modern living making it safe, convenient and sustainable.
The rebranding is not just a shift in Visual Identity or Brand Architecture, it is a guiding philosophy that underscores Polycab’s commitment to Innovation, Technology, Safety and Sustainability leading to its Brand Purpose of ‘Connecting all to a brighter future.’ This renewed brand ideology is going to be a significant step towards Polycab’s vision of becoming the foremost brand of choice for customers in the electrical solutions market. The brand refresh has been visualised and designed by Interbrand.
The new Visual Identity reflects the colours of dawn, symbolizing Polycab’s commitment to reaching new heights, mirroring the rising sun, and encapsulates the vision of uniting all towards a brighter future by ingeniously incorporating the letter ‘O,’ a prominent sound in the Polycab name, into its innovative visual emblem. The three colours red, blue and purple signifies leadership in wires and cables, the connection with customers, through the FMEG category and its future readiness respectively. This representation aims to make the brand more modern, contemporary, and relatable to the customers whilst retaining the organisation’s core values.
In alignment with its brand vision of ‘Bringing the power of innovations to help everyone connect to a brighter future,’ Polycab has introduced a forward-looking brand line, signifying the evolution from the existing positioning of ‘Connection Zindagi Ka.’ to ‘Ideas. Connected.’
During the event, while unveiling the new brand identity, Mr. Inder Jaisinghani, Chairman and Managing Director, Polycab India Ltd., stated, “As we reflect on our remarkable journey, from the inception as a single electrical store to the leader in wires and cables manufacturing, we are filled with pride. We have always believed evolution is the key to staying relevant and hence continue to work towards offering futuristic solutions to our customers. We have grown by focusing on innovation, sustainability, and customer-centricity, and now, this new brand identity reflects our core pillars.”
He further added, “Our refreshed brand tagline, ‘Ideas. Connected.,’ builds on a future where Innovative solutions, based on a thoughtful idea, simplifies lives, and in turn connects to a brighter future. We are dedicated to fostering a brighter future for all, one where every aspect of our lives is seamlessly connected, and our homes truly understand us. With unwavering determination, we look forward to redefining not just our brand but also the way we live.”
Additionally, the brand also launched a TVC to communicate to its audience the promise of a future – a home that understands the consumer’s needs and desires. “Ghar Jo Aapko Samjhe” lends an emotional connection with the brands’ key target audience – people who take delight in making their homes more efficient, safe and futuristic. The film has been designed by the creative minds at Ogilvy.
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