Panaji: Ahead of the festive season, Amazon India today announced the launch of seller registration and account management services in Malayalam. This launch will benefit thousands of existing Amazon sellers and lakhs of new sellers from tier – 2 and below markets to run their business on Amazon.in marketplace in a language of their choice and preference.
With this launch, sellers will now be able to register on Amazon.in and manage their online business from a selection of eight languages including Malayalam, Bengali, Gujarati, Hindi, Kannada, Marathi, Telugu, Tamil and English. Using any of the regional languages, sellers can do everything from registering as an Amazon seller for the first time, to managing orders, inventory and accessing performance metrics – all in the language of their preference. This experience has been made available on the Amazon seller website as well as on the mobile app.
“As we work towards our commitment to digitize 1 crore MSMEs across India by 2025, it is important to address our sellers’ challenges when they seek to leverage e-commerce to expand their businesses. Language is a prominent barrier that Indian MSMEs face and our focus on localisation, demonstrated in part through the launch of account management services in Malayalam will make it easy for MSMEs to conduct business online,” said Sumit Sahay, Director, Seller Partner Services, Amazon India. “Since the launch of regional language experience for sellers in 2020, over 1 lakh new sellers have signed up and digitized their business. As we gear up for the festive season, the addition of Malayalam will help numerous businesses to launch their business online and cater to customers across the country- helping grow and scale their businesses manifold.”
“This is an important initiative towards the digitalization and growth of MSMEs in Kerala. Being one of the states with a large MSME population across sectors like handlooms and power looms, rubber, bamboo, coir, khadi, sericulture, seafood and other marine products, spice and spice extracts, among others, Kerala is an MSME hub with great potential to contribute to the Indian economy and its revival, post the pandemic. Enabling local business to reach customers across the country by simplifying the process of digitalization with the launch of seller registration services in Malayalam will positively contribute to their business growth, helping increase the contribution of MSMEs to the state’s economy — also resulting in job creation and increased economic impact. E- commerce has emerged as one of the most effective means of conducting business today and we are elated that Amazon is working towards addressing barriers that prevent MSMEs in Kerala from making the most of this opportunity,” said DR. K. Ellangovan, Principal Secretary, Industries and Norka Department, Government of Kerala.
To launch the services in Malayalam for sellers, Amazon.in worked with expert linguists to develop an accurate and comprehensible experience in each of the languages. The team has chosen commonly used terms over perfectly translated words to make the experience authentic, easily understandable and seamless for sellers. Advanced Machine Learning technologies complemented the linguists’ efforts and helped the project scale across the languages and launch simultaneously.
Amazon Sellers who wish to change their preferred language can change it in a few simple steps on both Amazon’s Seller website and Seller mobile app. Sellers registering through the Desktop can change their preferred language by accessing the ‘language drop-down’ available on every page, at the top-right corner. On the Seller App, the language can be changed through the language drop-down on the bottom left corner while registering and through the App ‘Settings’ menu. Once the language is changed, sellers can view all pages and workflows in Malayalam.
Amazon will continue to evolve the experience to add more features in Malayalam helping thousands of MSMEs to enjoy the benefits of registering and managing their business in a language of their choice and convenience.
It’s still Day 1!